JOSH SORENSEN · BRAND & CREATIVE EXECUTIVE

Taste that performs.

I don’t just rebrand companies.

Exceptional creative is the start. I drive the results, build teams with spark, and set up the systems that keep brands special.

Exceptional creative is the start. I drive the results, build teams with spark, and set up the systems that keep brands special.

JOSH SORENSEN · BRAND & CREATIVE EXECUTIVE

Taste that performs.

Exceptional creative is the start. I drive the results, build teams with spark, and set up the systems that keep brands special.

Four BRAND CASE STUDIES

01 / 04 · NRG · Sr. Director, Creative & Digital Experience

From corporate to human.

I led the Brighter Together repositioning that took a Fortune 500 energy brand from legacy-corporate to human — and built the creative organization that carried it.

I led the Brighter Together repositioning that took a Fortune 500 energy brand from legacy-corporate to human — and built the creative organization that carried it.

24

24

24

person creative org I built — Creative, Digital & Ops

59.2M

59.2M

59.2M

impressions on the B2B launch, 90% over goal

See the case study

→

02 / 04 · Vivint · Senior Creative Director

The model others copied.

I turned a fragmented set of creative groups into a full-service in-house agency — the model a Fortune 500 acquirer later adopted — and led the rebrand it delivered.

I turned a fragmented set of creative groups into a full-service in-house agency — the model a Fortune 500 acquirer later adopted — and led the rebrand it delivered.

31

31

31

person in-house agency I built

+52%

+52%

+52%

lift in leads after the rebrand I led

See the case study

→

03 / 04 · The Church of Jesus Christ · Creative Director, Visual Identity

One brand, around the world.

I led visual identity for a worldwide institution — building the brand systems and governance that still run across its global offices, and the storytelling that lifted awareness and giving.

I led visual identity for a worldwide institution — building the brand systems and governance that still run across its global offices, and the storytelling that lifted awareness and giving.

14

14

14

international offices I governed the brand across

~1M

~1M

~1M

social reach on a ~$500 budget

See the case study

→

04 / 04 · Ancestry · Associate Creative Director, Visual Design Lead

From niche to household name.

I led the brand evolution that modernized Ancestry’s identity and architecture — dropping the “.com” — and the performance creative that proved it worked.

I led the brand evolution that modernized Ancestry’s identity and architecture — dropping the “.com” — and the performance creative that proved it worked.

5

5

5

international markets in the brand evolution

+29%

+29%

+29%

visit-to-offer conversion from creative redesigns

See the case study

→

APPROACH

What I do best.

01

Brand transformations

Repositioning and rebranding companies for the future — from essence and strategy through the full visual system.

Read the approach

02

Building creative organizations

High-performing in-house teams, creative operations, governance, and the career frameworks that make it last.

Read the approach

03

Leadership philosophy

The orchestration model: human-first leadership, and creative treated as a strategic asset, not a service.

04

AI-forward

Integrating AI into creative work responsibly — as a tool for the team, not a replacement for judgment.

Portrait of Josh Sorensen.
Portrait of Josh Sorensen.

About

I am here to build teams to outlast me.

I reposition brands, then build the in-house teams that keep them exceptional long after I’m gone. Now I am looking for the next role — at a company that treats Brand and Creative as a business asset rather than a service function.

Twenty-five years, five industries, one throughline: I reposition brands, then build the in-house teams that keep them exceptional long after
I’m gone.

Get in touch: josh.sorensen@gmail.com