Josh
Sorensen
Creative & Brand Orchestration
Twenty-five years. Five organizations.
Reposition brands. Build world-class teams. Create magic.
I don’t just rebrand companies. I build the in-house creative engines that make the new brand real — and keep it exceptional long after the launch.
NRG
Vivint
Henry Schein ONE
CHURCH OF JESUS CHRIST
OF LATTER-DAY SAINTS
Ancestry
NRG — Owned a Fortune 500 repositioning
I repositioned a Fortune 500 energy brand from legacy-corporate to human and future-facing — and built the in-house creative organization that set the standard for the entire company.
I repositioned a Fortune 500 energy brand from legacy-corporate to human and future-facing — and built the in-house creative organization that set the standard for the entire company.
Selected Work
Featured Case Study:
Vivint & NRG Organizational Management
Selected Work
Featured Case Study:
Vivint & NRG Organizational Management
Selected Work
Featured Case Study:
Vivint & NRG Organizational Management
Selected Work
Featured Case Study:
Vivint & NRG Organizational Management
How I Lead
What I actually do.
01
Brand transformation
Repositioning and rebranding companies for the future — from essence and strategy through the full visual system.
02
Building creative organizations
High-performing in-house teams, creative operations, governance, and the career frameworks that make it last.
03
Leadership philosophy
The orchestration model: human-first leadership, and creative treated as a strategic asset, not a service.
04
AI-forward
Integrating AI into creative work responsibly — as a tool for the team, not a replacement for judgment.
About
I am here to build the teams that outlast me.
Twenty-five years, five industries, one throughline: I reposition brands, then build the in-house teams that keep them exceptional long after I’m gone.
Get in touch