SELECTED CONTENT REEL

Turning real people into stories audiences care about.

A short reel of content from recent years built on real people: employees, teams, athletes, and the human moments that I have helped create for the purpose of making an audience lean in.

NRG Culture in Focus

Not a one-off. A recurring profile franchise that turns NRG’s people into on-camera characters, episode after episode — the franchise-and-format thinking that builds an audience over time.

The following is one of the videos from this series, focused on Moms.

The rest of the series can be seen here:
https://youtube.com/playlist?list=PL-f344RhnAjoNRGGiNTOPw7QeEoYcmMDX&si=5QjKJz7iIplUzY3k

GLOBAL, HUMAN-FIRST, REAL-STORY BRAND STANDARD

A storytelling standard built entirely on real, unscripted human stories — the whole thesis of this reel in a single piece. Find the real person, and the audience cares.

I find the real person in the story, then build the team and the system that turns it into content at scale.

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Turning real people into stories audiences care about.

Turning real people into stories audiences care about.

Turning real people into stories audiences care about.

A short reel of content from recent years built on real people: employees, teams, athletes, and the human moments that I have helped create for the purpose of making an audience lean in.

NRG Employee Features

Building and Leading Top-Tier Teams: Vivint

TEAM I BUILT & LED : Created content like this:

NRG Culture in Focus

GLOBAL, HUMAN-FIRST, REAL-STORY BRAND STANDARD

I find the real person in the story, then build the team and the system that turns it into content at scale.

I find the real person in the story, then build the team and the system that turns it into content at scale.

I find the real person in the story, then build the team and the system that turns it into content at scale.